field lab AMS MUC

In 2020 Dutch Creative Industries decided to set up a field lab in collaboration with creative industry partners in the framework of an existing collaboration of the cities of Amsterdam and Munich (Creative Embassy AMS-MUC). In the summer of 2021, this field lab will kick off with the first consortium of creative agencies from both Amsterdam and Munich. 

The goal is to develop field lab projects relevant for the Amsterdam and Munich creative agencies, stimulating new partnerships and activities. Benefits of participating are knowledge building, relations gathering, prototyping products, and developing business. We are also planning to be present at related events this year: MAB20 (Amsterdam), IAA (Munich), Dutch Design Week (Eindhoven), ThingsCon (Rotterdam), and more to be announced.

We have now established three core themes: Green Cities of Things, Adapting Cities of Things, and Intimate Cities of things.

The first consortium of Dutch creative agencies consists of Akka, INFO, IJsfontein, NorthernLight, Sophisti, Space&Matter, Springtime, Sue, Waag.